●Service menu
- global research
- business strategy/implementation planning/
roadmap building - service design
- context research/analysis
- survey
- data mining
- segmentation/analysis
- positioning/analysis
- ethnography
- ZMET
- ClueScan
- Persona marketing
- User model(Persona)/Behavioral model
- design criteria
- idea generation/evaluation/concept integration
- touch point integration
- prototyping
- concept evaluation
- usability testing
- expert reviewing
- impact analysis
- marketing ROI maximization
- Persona workshop
- Seminars/training
●Design ethnography related resources
- - Ethnography (2002 : Learned process from Doblin group in Chicago.)
- - Experience design (2002/2007 : Workshop style was co-developed with
- David Tonge of the_division. (formerly chief designer at IDEO)
- - Persona (2002: Learned methods a design & strategy firm Cooper in San Francisco has through Forrester research.)
- - User-centered innovation process (2003～ Learned from Professor Vijay
- Kumar of Illinois Institute of Technology, Institute of Design)
- - ZMET/Zaltman Metaphor Elicitation Technique (2009～ Trained and certified as a global ZMET licensee in Japan by Olson Zaltman Association in Pittsburgh.)
- - ClueScan (2010～ Certified by Experience Engineering in Minneapolis as
- a licensee of this method in Japan.)
●Team
- 4 consultants
- 10 strategists/directors
- 10 ethnographers
- 2 ergonomics related
- 1 marketing analysists
●Office location
Daishinsha Inc. m.c.t. department
Tokyo headquater :
2-9-9 Sendagaya Shibuya Tokyo, Japan / 151-0051 tel
+81-3-3405-5135 / fax +81-3-3405-0669
Osaka headquater :
2-14-1 Fukae-kita Higashinari Osaka, Japan 537-0001 / tel +81-6-6976-7752 / fax +81-6-6976-1318
