●Program Summary
- Step 1: Project preparation
- Decision of project scope, choosing topics, recruiting, requesting collection of images
- Step 2: In-depth interviews
- One-on-one interviews utilizing images (approximately two hours)
- Step 3: Analysis
- Correlation analysis of elements of image configuration using analysis software
Other analysis - Step 4: Immersion session
- Joint interpretation of the analysis results
Creation of hypothesis, suggestion of strategy
●About ZMET
- Over 400 projects have been conducted in more than 26 countries
Obtained patent in 1995: US Patent No. 5436830 - OZA http://www.olsonzaltman.com
