- Contextual research, analysis
- Survey research, analysis
- Data mining
- Segment research, analysis
- Positioning research, analysis
- Various methods of
ethnographic research, analysis - ZMET
- Creation of user model (persona),
activity model - Creation of design criteria
- Idea development/evaluation/ concept integration
- Touch point integration
- Support for creation of business strategy/
implementation plan/ roadmap
- Prototyping
- Concept evaluation
- Usability testing
- Expert review
- Implementation monitoring/ validation
- Maximizing marketing ROI
- Persona workshop
- Other seminars and training
- Global research
