For solutions to improve products and services, hypothesis
verification through the use of surveys, for example, can be
effective. For problems that can't be solved by leveraging
past experience and knowledge, however, a new method to
create a hypothesis is required. The personnel at m.c.t. have
wide design research expertise to facilitate creation of new
hypotheses. We use methods based on ethnography and
psychology and discover new potential opportunities for
products and services-as well as hidden needs that even
users themselves are unaware of.
