Case Study

Production of Support Tools for New Product Launch

  • Development of Communication Plan
  • DI Planning for Promotional Tools
  • Naming Proposal・Logo Production
  • Planning / Design / Production of Tools


For the launch of a new product, we took charge of the communication plan, VI design for the promotional tools, and the complete production of communication materials. The result was a debut with a sense of unity and clarity.


Issue & Solution

Launching a new product without a dedicated advertising budget, we had to devise an impact in the market from a small amount of exposure that would leave a lasting impression. We created a ‘pet name’ that was easy to remember and easy to recognize, and a visual identity using a particular color scheme and design pattern.
By creating a strong impression with a unified image, the company was able to achieve maximum recognition with minimum promotional investment.