Connecting the world and Japan, creative support of your global business.
Production of Support Tools for New Product Launch
- Development of Communication Plan
- DI Planning for Promotional Tools
- Naming Proposal・Logo Production
- Planning / Design / Production of Tools
For the launch of a new product, we took charge of the communication plan, VI design for the promotional tools, and the complete production of communication materials. The result was a debut with a sense of unity and clarity.
Issue & Solution
Launching a new product without a dedicated advertising budget, we had to devise an impact in the market from a small amount of exposure that would leave a lasting impression. We created a ‘pet name’ that was easy to remember and easy to recognize, and a visual identity using a particular color scheme and design pattern.
By creating a strong impression with a unified image, the company was able to achieve maximum recognition with minimum promotional investment.