We apply human-centered research methods to uncover fresh insights about your customers. Our commitment to methods, creativity, and teamwork is the foundation for developing reliable advice and unique ideas to help you to succeed in Japan. We describe our value as “Unique works by ordinary people.”

Reasons to Work with Us

  • Method driven

    We believe in the power of teams to do amazing things when they work together with robust, repeatable, methods. That’s why we are always seeking opportunities to learn from leading practitioners and thought leaders. We’ve developed a portfolio of capabilities, from ethnography to remote collaboration, to apply to your challenges.

  • Experience focused

    We help organizations that want to develop their customer experience (CX) and employee experience (EX) for competitive advantage. Our goal is to be the best team at driving the future development of CX. We also promote Playful Work as an approach to improve EX and corporate culture.

  • Human centered

    We feel that it’s vital for companies to keep the human dimension at the center of their thinking, as they transform their businesses with digital technologies. Through human-centered approaches we help our clients to innovate in ways that support sustainable growth and improve lives.


  • 01


    Innovation Through Fresh Insights
    With Design Thinking and Lean Start-Up methods, we provide a full service support for new business development based on insights, from exploring business themes, discovering business opportunities & issues, to verifying business ideas.

    ・Opporuntity Discovery Research
    ・Context Research
    ・User Research
    ・Concept Development
    ・Business Model Design
    ・UX・UI Design
    ・User Testing
    ・Design Sprints

  • 02

    CX Transformation

    Using Insights for CX Transformation
    CX Transformation Through Fresh Insights
    We support business transformation led by customer insights, including the introduction of CX management methods and CX-driven digital transformation. We can also help you introduce mechanisms to scale your CX initiatives, such as the use of digital insights and design systems.
    ・CX Management
    ・Digital Transformation
    ・B2B Digital Marketing
    ・CX Analytics
    ・Design System

  • 03

    Global Growth

    Global Growth Through Fresh Insights
    Our diverse team of bilinguals and trilinguals, with language support, provides insights that drive global growth through design research of global standard quality in Japan, Asia and around the world. From Diversity, Equity & Inclusion to Sustainable Innovation, we cover a wide range of topics in line with global trends.
    ・Global Design Research 
    ・Competitive Intelligence
    ・Global Marketing
    ・Global CX Management
    ・Sustainable Innovation

  • 04

    Organization Development

    Teaming Through Fresh Insights
    Organization Development Through Fresh Insights
    We can help you build teams and change the way you work based on employee insights, including employee experience, organizational culture, remote collaboration, and improving relationships with partners and branches of global companies. We also offer design thinking skills training and coaching for organizations and teams by experts with extensive experience in design thinking projects.

    Employee Experience
    ・Organizational Culture
    ・Remote Collaboration
    ・Design Thinking Training
    ・Organizational Relationship Improvement