Case Study

Promoter Training / Education Tools

  • Customer service talk booklet/FAQ booklet
  • In-store sales support
  • Product training materials for self-study
  • Quiz-style manuals for quick understanding of products


To improve skills of local sales staff, created a handbook for promoters that covers a variety of topics, from basic knowledge of product functions and technology to sample sales talks.


Issue & Solution

Sales had been sluggish due to the low product knowledge and customer service skills of the frontline sales staff, which led to problems such as missing out on potential customers and not being able to successfully close the sale. We have created a tool that is easy to use for self-learning by incorporating a lot of quizzes and illustrations to make it fun and keep people interested.